It's Always Sunny in Philadelphia season 12 episode 4 Recap and FAQ
Episode Summary
Frank reveals his morning routine includes cocaine, and discusses selling Wolf Cola in Boca Raton. A video links Wolf Cola to terrorist group Boko Haram, causing a PR crisis. Charlie and Mac's product, Fight Milk, gains popularity among UFC fighters but is revealed to cause severe gastrointestinal issues. Attempting to control the narrative, the group worsens their situation on TV. Fight Milk's UFC success turns sour when it's linked to banned substances, shifting the scandal from Wolf Cola to Fight Milk.
Full Episode S12E04 Recap
Frequently Asked Questions
What is Frank's morning routine?
Frank's morning routine includes energetically singing and using cocaine.
What is Wolf Cola, and why is it popular in Boca Raton?
Wolf Cola, originally a money laundering front, is now popular among the Jewish community in Boca Raton.
How did Wolf Cola become associated with Boko Haram?
A video mistakenly links Wolf Cola with the terrorist group Boko Haram.
What is Fight Milk?
Fight Milk is a product created by Charlie and Mac, intended for UFC fighters and bodyguards.
How does Fight Milk affect UFC fighters?
Fight Milk causes severe gastrointestinal distress, leading UFC fighters to use it for weight cutting.
What was the group's strategy to handle the Wolf Cola PR crisis?
The group planned to control the narrative within the 24-hour news cycle and dissociate from Boko Haram.
What issues arose during the Wolf Cola damage control TV appearance?
Frank's comments during the TV appearance worsened the situation by being insensitive and controversial.
How was Fight Milk rebranded?
Fight Milk was rebranded to target a broader market, including women.
What controversy emerged from Fight Milk's UFC success?
Fight Milk was associated with banned substances, leading to a scandal.
How does the 24-hour news cycle affect public outrage?
The 24-hour news cycle shifts public outrage from one scandal to another, as seen with Wolf Cola and Fight Milk.
